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How the brain makes shopping decisions

How the brain makes shopping decisions

Online shopping has become a central part of modern life, but the hidden processes that drive our choices remain largely unexplored. But how does the brain help us decide when shopping online? And how is the brain subject to marketing strategies with us brain-owners not even realizing it? This study

Healthy aging with furry friends

Healthy aging with furry friends

With longer lives comes the challenge of achieving healthy aging, often defined as staying disease- and disability-free for as long as possible. Frailty prevention has thus become a key focus for promoting successful aging. Among various strategies, pet ownership, particularly of dogs, has emerged as a potential contributor to maintaining

Theme Food IV: How your personality traits determine how much you eat

Theme Food IV: How your personality traits determine how much you eat

Some people try to shed weight by limiting food intake, a behavior referred to as "restrained eating." But are restrained eaters self-restrained in other aspects of life? While often seen as a sign of disordered eating, research shows that restrained eating is not inherently harmful. When practiced within

Theme Food III: Short-term fasting doesn’t hurt brain power

Theme Food III: Short-term fasting doesn’t hurt brain power

My dad always stressed the importance of eating breakfast before school, insisting that an empty stomach would “dull my brain and make learning much harder.” I dutifully ate my oats—but was he right? There are two main theories about how fasting could affect the brain. One hypothesis suggests that

Dance like nobody’s watching - because It’s good for you (warning - not really that neurosciency)

Dance like nobody’s watching - because It’s good for you (warning - not really that neurosciency)

Who knew your solo kitchen dance parties, while cooking, could double as exercise? A study looked at the fitness benefits of free form solo dancing. It showed that adults, even pretty old ones, can groove their way to better health. The Study Participants ages 18 - 83, with varying levels

New research on impact of dietary fat on alzheimer’s risk

New research on impact of dietary fat on alzheimer’s risk

Alzheimer’s disease is a leading cause of dementia, affecting millions of people worldwide and accounting for up to 70 percent of all dementia cases. It is deadly, too, typically claiming the lives of patients within three to six years after diagnosis. As research on Alzheimer’s advances, scientists are

Helmet or hospital? How headgear cuts the risk for cyclists

Helmet or hospital? How headgear cuts the risk for cyclists

Head injuries are a significant risk for cyclists around the world. Cyclists are especially vulnerable on the road, lacking the protective barriers found in motor vehicles. Authorities have been promoting cycling for commuting and recreation by launching campaigns to increase bike use and building bicycle-friendly infrastructure to make cycling safer